Hey! We're Working Here!

During a press conference held March 20, 2008 in front of the Caesar Rodney statue in Wilmington, Delaware Department of Transportation (DelDOT) Secretary Carolann Wicks announced that a work zone safety vest adorning the Caesar Rodney statue is one of several public landmarks in Delaware that will get similarly "vested." The event was the kickoff to DelDOT naming April Work Zone Safety Awareness Month.

The event also featured DelDOT employees sharing stories about working in the roadways, and urging motorists to pay attention to work zones.

During the month of April, the public heard hundreds of radio ads, see billboards on roadways and notice DART buses decorated with similar safety messages. These images include photos of children who tell motorists “Hey! My mommy works here!” The entire campaign is wrapped around a “Hey! We’re working here!” advertising theme.

“The advertising campaign is about more than catchy logos and creative phrases,” said DelDOT Secretary Carolann Wicks. “It’s about keeping roadway workers and motorists safe. Working in the roadway is not for the faint-hearted, nor for the thin-skinned. Our men and women must be vigilant every second they are on the job, so we ask that motorists also be vigilant as they approach these zones.”

A cooperative multi-agency plan for improving safety and reducing fatalities on Delaware's highways.