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April is Work Zone Safety Awareness Month


Workzone Safety Awareness
"Work Zone Safety Awareness Month"

Vesting of DelDOT Employees

The end of April brought with it the end of the Delaware Department of Transportation's Work Zone Safety Awareness Campaign. As part of the campaign, DelDOT launched the "vesting of Delaware" theme, and in an effort to end April on a high note, DelDOT Secretary Carolann Wicks asked that all DelDOT employees join her in being vested on Friday, May 2. It is true that many employees already wear vests because they regularly work in the work zone, but this vesting was to remind all employees that the work our colleagues do is dangerous and difficult. It was also to remember the 32 colleagues and friends that have died in the line of duty since 1933, including three deaths in 2006. So, more than the usual number of DelDOT employees wore the colorful vests - including Secretary Wicks herself.

Radio Ad
Press Release 3-20-08   Press Release 4-01-08
Press Release 4-11-08   Press Release 4-24-08
Newspaper Insert PDF   DelDOT Flyer PDF

Bus Advertisement PDF

Hey! We're Working Here! DelDOT Workers Memorial

During a press conference held March 20, 2008 in front of the Caesar Rodney statue in Wilmington, Delaware Department of Transportation (DelDOT) Secretary Carolann Wicks announced that a work zone safety vest adorning the Caesar Rodney statue is one of several public landmarks in Delaware that will get similarly "vested." The event was the kickoff to DelDOT naming April Work Zone Safety Awareness Month.

The event also featured DelDOT employees sharing stories about working in the roadways, and urging motorists to pay attention to work zones.

During the month of April, the public heard hundreds of radio ads, see billboards on roadways and notice DART buses decorated with similar safety messages. These images include photos of children who tell motorists “Hey! My mommy works here!” The entire campaign is wrapped around a “Hey! We’re working here!” advertising theme.

“The advertising campaign is about more than catchy logos and creative phrases,” said DelDOT Secretary Carolann Wicks. “It’s about keeping roadway workers and motorists safe. Working in the roadway is not for the faint-hearted, nor for the thin-skinned. Our men and women must be vigilant every second they are on the job, so we ask that motorists also be vigilant as they approach these zones.”

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Report Cover - Strategic Highway Safety Plan
A cooperative multi-agency plan for improving safety and reducing fatalities on Delaware's highways.

 
Last Updated: Thursday, 19-Dec-2013 13:41:54 Eastern Standard Time
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